Vida Tequila: Description, The Craft Process of Vida Tequila, Owner, Reviews, Net Worth, and More

Description

Vida Tequila is a premium, award-winning spirit crafted in Arandas, Mexico, using 100% highland-grown Tequiliana Weber Blue Agave. It was co-founded in 2003 and officially launched in 2007, making it the first tequila brand to emerge from Utah. The brand owner is Lisa Barlow, alongside her husband, John.

The Craft Process of Vida Tequila

The craft process involves harvesting, cooking and crushing, fermentation, distillation, aging, and bottling.

Harvesting

The Blue Agave is normally harvested with the help of a sharp tool known as a coa. The jimadores select a completely matured agave plant and then they cut the sharp, pointy leaves using the coa before exposing an oversized pineapple called a pina, which may weigh over 100 pounds. The harvested agave is loaded onto tractors and transported to trucks, and then taken to the distillery.

Cooking and Crushing

As soon as the piñas get to the distillery, they are cut by strong men using chests of axes and further cooked in ovens. The fermentation process takes place after cooking and cooling down of the piñas, which are crushed to release the sweet juice after a period of about one day, and then undergoes distillation and filtration to eliminate any impurities.

Fermentation

The agave juice is put in stainless steel containers during fermentation, and the natural sugars of the agave are converted into alcohol. The development of a special leavening stock, which is created in the laboratory, is extremely critical in obtaining the specifications of the products. It is usually a two to three-day process on tequila 100 per cent agave. The resulting fermented juice contains approximately 6 to 7 percent alcohol.

Distillation

After fermentation is complete, the mosto (agave juice) is injected into stainless steel to undergo its first distillation. It is then followed by a second round of distillation in copper stills for all three tequila varieties. The Blanco is double-distilled and bottled right away, while VIDA Reposado and Añejo are aged after their second copper distillation.

Aging

Slow transformation allows the product to obtain its ultimate characteristics through natural processes while resting in its American oak or French oak barrels.

Bottling

After the tasting panel has sampled and approved the tequila, they are transferred to the bottling level, where it is meticulously poured into handcrafted bottles made by the Mexican craftsmen. Bottling entails a number of processes, which include: washing of the bottles using the same tequila in order to maintain its qualities, filling, corking, coding, labeling, boxing, wrapping, and enveloping. In every process, there are at least three quality control inspectors who look into each process to ensure maximum standards have been achieved in the final presentation of the tequila

Vida Tequila Owner

Vida Tequila is owned by Lisa Barlow and her husband, John Barlow. She co-founded Vida Tequila in 2003 and officially launched it in 2007, making it the first tequila brand to emerge from Utah. In 2022, Barlow announced the addition of BLUE JAY hard seltzers. 

You can read more on Lisa Barlow’s Bio

Vida Tequila Net Worth

The brand has an estimated net worth of $50 million as of 2025, showcasing the strength of its premium product line and savvy market approach.

Vida Tequila Reviews

Many reviewers highlight their genuine tequila experience, making it a recommended choice for those looking to elevate their tequila selection. Blanco has earned strong praise, receiving a notable 8.9 out of 10 from tasting panels. It features a peppery flavor that has a spicy punch, which gradually gives way to bright citrus and tangy notes, finishing with traces of salt and pepper. Reviewers highlighted its silky smooth texture and gentle heat, making it a delightful choice whether sipped straight or mixed into cocktails.

All in all, Vida Tequila, particularly the Blanco and Reposado brands, is famed for providing the best value, taste, and quality. It is a fulfilling experience for tequila lovers as it can be served either straight or on ice, or as a cocktail. If you’re looking for a tequila that prioritizes genuine flavor and purity without any artificial additives, Vida Tequila is worth trying.

Dulce Vida Tequila

This tequila is known for being USDA Organic, made from 100% Blue Weber Agave, and often bottled at a bold 100 proof for a stronger kick. The brand prides itself on authenticity and craftsmanship over hype, with its headquarters being in Austin, Texas. It consists of different organic blanco tequila varieties, including: 80 Proof, which has a well-balanced citrus aroma with a hint of spice and a sweet agave finish, 100 Proof, a concentrated, smooth flavor that holds its own against mixers that milder tequilas cannot, Specialty Aged, and Fruit Infusions, which is Mexico- Handcrafted from 100 percent blue agave, then infused and uniquely blended with real fruit.

Dulce Vida Tequila prices are based on current listings in the U.S.